How Gidea Park Dental Practice reached the top of Google by combining Dentally with a powerful patient review software
Gidea Park Dental practice is a Private/Denplan practice in Romford, Essex. With a patient base made up of an older demographic, gathering Google Reviews was proving a challenge - but integrating Working Feedback with Dentally had a huge impact in streamlining the review process and getting those all-important reviews!
- Helped elderly patients to leave feedback without any technical issues
- Increased their Google reviews by 10x (yes, seriously!) in just a few months
- Reached page one of Google for key search terms in the dental industry
The Story
After the COVID-19 pandemic, Gidea Park Dental Practice (like many others) embraced paperless operations. Industry-wide, there was a transition away from in-practice cards and posters for patients to leave feedback towards online and email-based reviews.
For the practice to make the most of this shift in approach, they identified a need for a smart, simple system to support review generation - one that reduced the barriers for patients to share their positive experiences. Working Feedback was that system, integrating with Dentally to save time, boost exposure and put Gidea Park at the forefront of dental practices in their region.
The Struggle
The practice wanted to go full force with online reviews - but implementation wasn’t easy. Nearly a quarter of patients were over 70 years of age and struggled to understand the online element of sharing feedback. Searching the practice online, creating a Google account and leaving a review was convoluted at best.
To make matters worse, the in-practice process wasn’t working either! Dentists would forget to remind patients to leave feedback - meaning hundreds of reviews were being missed across the board. With so many people online and using Google as a reference for dental practices, this was a serious problem that needed a smart solution.
The Strategy
The practice felt they needed some extra help - so decided on a double switch to a new practice management software, Dentally, and an automated review system, Working Feedback. The two would go hand-in-hand, integrating effortlessly to make the review process seamless for even the least tech-savvy patients.
After an appointment, patients would instantly receive an email requesting feedback. No Google account? No problem! Working Feedback would provide a link to leave a review with a single click - with all reviews automatically posted to the practice’s website to boost SEO rankings. Fast, flawless and future-focused feedback.
The Solution
Put simply, the strategy worked exactly as intended. Thanks to Dentally and Working Feedback’s integration, 90% of patients now leave a review on the same day as their appointment. The weight is completely off their shoulders, sharing their thoughts at the touch of a button.
This massive increase in Google Reviews (10x what the practice was getting before!) has had a major impact on SEO. Gidea Park Dental Practice now ranks in the top 3 on Google when people search ‘dentist in Romford’ and has a rock-solid reputation built from online feedback. Finally, a way to shout about their exceptional service from the rooftops for potential new patients to hear!
Gidea Park Dental Practice saw these results with Working Feedback…
…and you can, too!
Integrated
a powerful review software with Dentally to make the whole review process significantly smoother and more accessible
Delivered
a smart, simple solution for elderly patients to leave positive online feedback and automatically display them on the practice’s website
Achieved
a tenfold increase in Google Reviews to reach the top of search engines for ‘dentist in Romford’ and massively boost the practice’s exposure
“I wouldn’t hesitate to recommend Working Feedback to any dental practice. It was daunting to think about switching our review process but there have been no teething problems (no pun intended!) and we’re delighted with the results. Most people hear about us from Google, so we need to keep our Google stats high. With the help of Working Feedback, we’re seen as a trusted provider at the very top of search engine rankings. The integration with Dentally is super smooth and takes me where I need to be pretty much instantly. It’s not flash, in your face or too direct - just a great, user-friendly system that fits our brand and makes it so much easier for our patients to leave positive reviews.”