Our Story

John and Philip started this when they got fed up with the choice of ‘which business to use’ was being influenced primarily by the ad spend on Yellow Pages. They came up with some innovative ideas and were ground-breaking at the time in helping small to medium sized businesses capture that customer word of mouth and use it online. The playing field has been a much leveller surface since!

2022 – Quite the year!

Working Feedback signed a ground-breaking, top tier partnership agreement with Software of Excellence and Dentally, the leading dental practice management software in the UK and abroad, giving their clients the opportunity of an integrated and automated solution, saving their clients time and money.

We rebuilt our whole user platform (Content Management System / Customer Dashboard / API (Application Programming Interface)) from a legacy PHP code into Laravel, which converted our systems to a modern framework standard – making significant improvements in security, speed, reliability and scalability.

Additionally, we developed formal API integration that automates the Working Feedback solution with practice management software users within a few clicks.

We know there is more to our business, however, than digital engagement, so we also prioritised appointing a Customer Success Manager specifically to focus on dental practices. Ensuring practices are making best use of our service, Rachel Harvey, the Customer Success Manager, reports that clients have welcomed her calls and enjoy finding our more about the new features we are bringing in all the time.

Last but by no means least, we created a KPI management reporting tool that works for both single practices and groups, quickly showing where improvements can be made and where the clinicians are doing a great job. Clients report how important this information is and the ease of it allows them to make strategic decisions more quickly.

And the cherry on the top – our award

In December 2022, Working Feedback was presented with the award for ‘Overall Product/Service of the Year’ at the Dental Industry Annual Awards. Recognition for a year of growth and achievement for the last 12 months.

The start of 2023 will hopefully see the launch of Working Feedback into Australia and New Zealand dental market.

The founders are still actively involved. We’re based in Hampshire and all of our team are UK based, so if you need to call us you will get to speak to the people behind the application, not a call centre. As a customer service business would you expect anything different?